Raising awareness of any cause is a challenge. In the last century, organizations that champion causes such as fighting specific diseases or raising funds for research have begun using different colored ribbons to identify their groups.
One of the most widely known symbols is the breast cancer logo, which was among the earliest of the now-ubiquitous ribbons. The association of the symbol with the cause has helped make it easier for people to identify reputable, active organizations.
That logo can be found everywhere, particularly during October, which is Breast Cancer Awareness Month. It is possible to wear the ribbon on a hat, shirt, shoes, socks and jackets, as well as all kinds of jewelry.
But what does raising awareness really accomplish? Does wearing a pink ribbon help cure a disease? Perhaps not, but the rise of the pink ribbon has been simultaneous with an increase in disease prevention, early detection, new and improved tests and better ways to treat the illness once it has been discovered. Seeing a pink ribbon just might remind a woman to schedule her mammogram, perform a self-exam or take more seriously her disease prevention plan.
If it can save any lives at all, that pink ribbon is invaluable.