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Introducing new Dreft purtouch, it is a new 65% plant-based baby detergent that is hypoallergenic and made with naturally-derived ingredients to be gentle on baby’s skin.
Dreft, the #1 pediatrician-recommended baby detergent brand, created new Dreft purtouch to provide another option to parents who are seeking products with natural-based ingredients. It’s the next step in Dreft’s mission of designing the best possible detergent for baby.
Dirt, excess dyes and processing chemicals can linger on baby’s clothes and pre-washing is an important step to help protect baby’s skin. In fact, a recent Dreft survey revealed that 9 out of 10 dermatologists say that it is important to wash baby clothes before first wear.
Dreft purtouch is specially formulated to be gentle on baby’s skin while having naturally-derived ingredients. Nearly 90% of dermatologists surveyed agree that baby clothes should be cleaned with a gentle detergent.
Dreft purtouch has a 65% plant-based formula- free of dyes, chlorine, phosphates, ethanolamine and optical brighteners – specially formulated to help make the world gentle for baby.
As baby grows and develops, Dreft purtouch also cleans gently, yet effectively – removing up to 99% of baby stains.